More than 4,000 people paid $30 each to have the “bejesus” scared out of them as they attempted to outrun dozens of 1000 lb bulls down a ¼ mile track at Virginia Motorsports Park yesterday.
“I just didn’t want to get trampled by bulls and die,” remarked Cat Jones who came all the way from New York to participate in the “Great Bull Run” event in Dinwiddie, VA.
While some people call it “crazy,” others called the event “exhilarating.”
“Doing something dangerous and living to tell the tale is what is attracting people to come out,” remarked co-founder and chief operating officer Rob Dickens of Boston-based Great Bull Run, who was inspired to create his business by the annual running of the bulls in Pamplona, Spain.
However, to cut down on the chaos, the Virginia event was divided into six separate “heats,” in which about 500 people were chased by a dozen bulls, with one final run of 700 hundred participants pursued by 24 bulls. Most of the runners were between 18-40 years old, with 40% of them being women. But before they could run, each had to sign a waiver absolving the organizers of all liability in case they got hurt.
“The only major problem came during the first event, when the initial group of 6 bulls came to a halt midway down the course and refused to continue until we released 6 more,” commented Dickens. “After that we ran 12 bulls at a time.”
Great Bull Run plans to sponsor ten more events throughout the US, with the next one scheduled for October 19th in Atlanta. A third run is set for Houston on Dec. 7. To learn more about these events, as well as ones scheduled for 2014, send an e-mail to firstname.lastname@example.org