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Gravity hits box office sweet spot

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Worldwide gross of Gravity is $83 million in the first three days.

To be clear, analyzing Gravity’s money making capability is not to detract from its artistic prowess. The critical consensus is that director Alfonso Cuarón has used 3D technology to great effect. Although some filmgoers complain 3D is actually a hindrance if not applied correctly, it’s easy to see that the newfound technology is tailor made for a movie taking place in untethered space.

But 3D is just one of the cylinders firing in unison and giving Gravity powerhouse status. Going in, the dynamic duo of Sandra Bullock and George Clooney lend Gravity the premiere marquee power that is on every producer’s wish list. Deference is given to Bullock as she scores 1.9 billion in lifetime box office receipts to Clooney’s 1.6 billion.

Nevertheless, Gravity depends on actors with the commensurate skills needed to carry the day since Gravity is by necessity a story driven film. Without standard plot devices at your disposal, a movie about two people in space depends on compelling dialogue and drama of the moment that Bullock and Clooney handily deliver.

Gravity successfully marries acting, story and visual appeal in a unique story setting all with relative economy based on a reported budget of $100 million.

Adding to Gravity’s box office potential is an overly weak movie roster. Runner up this weekend is Cloudy with a Chance of Meatballs 2 earning less than a quarter of Warner Brother's latest space endeavor

Gravity is hardly lost in space but instead is building perhaps the most important movie making commodity … buzz.

John Villec is director of the movie Alien Protocol.


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