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Grassroots events raise funds and awareness for Triple Negative Breast Cancer

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The Triple Negative Breast Cancer Foundation has announced the kick-off of a national campaign of grassroots, online, and community events. This is the Foundation's second annual event known as Triple Negative Breast Cancer Day. It will be held coast-to-coast on Monday, March 3, 2014 with events leading up to the date and others lasting through the end of the month.

According to the Triple Negative Breast Cancer Foundation® ,approximately every half an hour another woman in the US is diagnosed with triple negative breast cancer.

Triple negative breast cancer accounts for approximately 15%-25% of all breast cancer cases.

Most Americans are familiar with breast cancer but most don't realize there are many sub-types of breast cancer.

Triple negative breast cancer is one of those sub-types and average Americans probably have not heard of it unless they know someone who has been affected by it.

Triple negative breast cancer refers to any breast cancer that does not express the genes for estrogen receptor (ER), progesterone (PR), or HER2/neu. They are hormone negative thus making it very different in prognosis and treatment as opposed to their hormone positive counterparts.

The prognosis and survival rate for those diagnosed with triple negative breast cancer is usually dependent on the stage of the cancer, aggressiveness, and metastasis.

Far too often the prognosis is not good. Treatments are difficult for this type of breast cancer because treatments typically target positive receptors that this type of breast cancer do not possess.

Triple negative breast cancer is a very aggressive breast cancer often affecting woman before the age of 40.

It is also more likely to re-occur than other breast cancers especially in the first 3-5 years.
Triple negative breast cancer is usually treated with aggressive chemotherapy and radiotherapy.

On the forefront of awareness and funding for breakthrough treatments for this disease is the Triple Negative Breast Cancer Foundation®

"Triple Negative Breast Cancer Day is the only national event that spotlights the urgent need to develop targeted treatments and find a cure for this lesser-known type of breast cancer. Those most at-risk are all too often unaware. I've lost close friends to a cancer they once knew nothing about," said Hayley Dinerman, Executive Director of the Triple Negative Breast Cancer Foundation. "With a national fundraising effort to organize activities and online events (http://tnbcfoundation.org/tnbcday2014), we hope to triple the success of last year's grassroots events, build public awareness and raise funds to help fuel advances in research, treatments and access to life-saving information and support.”

Currently, multiple events are planned coast-to-coast, with the goal of tripling the $250,000 raised last year. A sampling of fundraising events includes:
Happy Birthday and Many More, online donation event; organizer in Simpsonville, SC
Give up Your Lattes and Sweets for a Week, online donation event; organizer in Imperial, CA
Don(ut)ation, free donut with donation to TNBC Day, Grand Rapids, MI
Mark's Marathon Run for TNBC, 5K run and fundraiser, Montgomery, TX

The list of events grows daily, as more people get involved and learn how easy it is to create a new online or in-person fundraising event (http://tnbcfoundation.org/tnbcday2014).

"I became a Triple Negative Breast Cancer Day Champion to help women like myself find the support and resources they need to fight this disease. As a three-year triple negative breast cancer survivor, I know that sharing experiences and knowledge is an essential part of the journey, especially for under-served African American and Latina communities. Triple Negative Breast Cancer Day is a vital way for survivors, advocates and supporters to share hope, raise much-needed funds and make a difference in the fight against triple negative breast cancer," said Roxanne Martinez of Fort Worth, Texas.

For more information about The Triple Negative Breast Cancer Foundation and the Second Annual Triple Negative Breast Cancer Day 3-3-14 (Monday, March 3, 2014) (http://tnbcfoundation.org/tnbcday2014), please visit http://www.tnbcfoundation.org/tnbcday.

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