AKA web to print
How many of us have thought of an axiom, and we said, ‘that would make a great bumper sticker.’ Alternatively, the garage band desire to be known outside their neighborhood. The small business with a great product, or service that needs to market to a larger consumer base. The problem each of the above entrepreneurs share in common is their small marketing budgets.
The answer to the lack of marketing dollars is to find a way to advertise your message to the masses inexpensively.
I have learned of a new website that seems to fulfill the desire to advertise to a larger market. The website is www.stickermafia.com. Stickermafia.com allows anyone to design and print bumper stickers of his or her favorite catchphrase like; ‘Rap Music Sounds like Sneakers in the Dryer’ or ‘Men Stop to Think but Forget to Start Again.’ In addition, the band looking to grow their following can design a sticker that will market their band. Moreover, the small business can effectively utilize their marketing dollars, with a well-designed sticker.
This website does not offer a plain Jane sticker, but each design can and will be as colorful only limited by the designer’s imagination. To illustrate the potential power of using stickers as advertising tool, the following stories demonstrates this more effectively.
The story is about a surfing clothing line known as “Hang Ten.” This company did not have any retail outlets, but did sell their clothing line in specialty clothing outlets. The company used broadcast and print media to advertise their brand, but also wanted to utilize stickers to complete their advertising blitz. The problem was how to get their kick butt logo design into the hands of their customers the surfers who purchased their surf clothing line.
They solved the dilemma by using the hang-tag that each garment had attached to it. The tag on one side had the brand name or sizing, pricing, but on the reverse side there was printed a “Hang Ten” logo as a sticker. Now that the sticker was in the consumers hands these stickers where affixed to many different surfaces by the surfer. They adhered the logos to cars, lockers, notebooks, surfboards, and to the delight of the company, “Hang Ten” became the clothing of the surfing industry. The success of the sticker-branding program to the surf industry was so complete, the line of clothing known as “Hang Ten” went mainstream. The clothing line known as Hang Ten was picked-up by major clothing outlets of the day.
Another story of a company using stickers a marketing tool.
In the 1960’s through the early 1980’s STP success was largely contributed to the bumper sticker program. The sticker program was one of the segments of the circle of advertising beginning with media and billboards’ ads, store banners, and in store POP (Point of Purchase) displays.
The STP’s bumper stickers in those days was so ubiquitous, it help to create a critical mass of advertising, that when someone thought of a fuel treatment STP was the product name that came to mind.
Now that we have established the effectiveness of stickers’ ability to convey a desired message, what makes stickermafia.com so revolutionary? Cost, the above case histories’ each of the companies illustrated had one thing the garage bands, small business, or the kitchen bumper sticker designer, don’t have, money or not as much to fund a full blown marketing budget.
If you’re a band with a new genera of music, a small business that has a revolutionary product, or just man or woman with a great kick-ass bumper sticker designs. Stickermafia.com has now made it more affordable and easy to get your message out to your desired audiences.
Stickermafia.com notes, “Your custom stickers made with ruthless efficiency!”
Jason Bryant president of The Decal Factory provided all the details for this article. Stickermafia.com is the collaborative effort of sales department at The Decal Factory. The three members started stickermafia.com is Wesley Bryant, Dan Williams, and Jason Bryant.
Jason said stickermafia.com would be live as of March 1, 2013. If you would like to contact Jason his e-mail address is; the don@stickermafia.com
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