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Grand Valley State football coming to Big Rapids radio? That's crazy

Remember when WBRN Radio was the home of Ferris State sports?
Try this one for size: How about WBRN Radio of Big Rapids, a member of the Grand Valley football network?
You read that right. If you want to listen to Grand Valley State football this season, you can now hear it on WBRN AM 1460, WBRN FM, 107.7 and WBRN FM in Reed City 95.1.
“Earlier this year, Grand Valley's Doug Lipinski, the school's associate director of Athletics for Marketing, announced that his department had added the three stations, covering Newaygo, Oceana, Mecosta, Montcalm, Osceola and Lake counties.
WBRN a few years back lost the coverage of Ferris State sports to Sunny FM 97.3 in Bg Rapids. WBRN continues to do Big Rapids Cardinal football and basketball, plus other postseason high school sports. And WBRN also covers the Detroit Tigers, Detroit Lions and Detroit Red Wings.
But Grand Valley State football? On a Big Rapids station?
“We are excited about growing our radio network to cover more of the northern lakeshore counties. The growth continues to show the popularity of GVSU football,” Lipinski said in a statement.
Hmm. More popular in Big Rapids than Ferris football? Of course not, but it's still bizarre that Grand Valley football will be aired in this area. That's payback on the part of somebody, that's for sure. It must be financially profitable for WBRN to do it. Grand Valley is bragging that Laker football can be heard statewide on nine stations and in all parts of the state including Grand Rapids, Muskegon, Benton Harbor, Kalamazoo, Detroit and Michigan City. Ind.
But Big Rapids? Who came up with this one?
Well, when Grand Valley plays at Ferris this season and you are listening to the game on the radio, you will have two choices: Grand Valley's Dick Nelson and Rob Rubick on WBRN or Ferris' Rob Bentley on Sunny FM.
Take your pick.

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