Grand Theft Auto V was released Tuesday, September 17th after months of hype. Rockstar fed their fans just enough to peak their interest over the course of months. Those teases only heightened expectations. As gamers flocked to pre-order their game, news spread that Rockstar spent unheard of amounts of money to create the game. They even used unconventional methods (hiring gang members as voice actors). While that may have caused a stir, it didn't hinder sales. Analysts predicted that a billion dollars would be made of the game by the end of the year, but no one saw this coming.
Rockstar's $266 million investment has paid off as Take-Two happily announced"that Grand Theft Auto V delivered the highest first day retail sales of any title in the history of the Company and the Grand Theft Auto series."
Grand Theft Auto V brought in an amazing $800 million within 24 hours of its release. Sales are not expected to slow down and it still has yet to be released in Japan and Brazil. Thousands of retailers opened their doors to host midnight releases of the highly anticipated title. People stood in lines to grab their copy of what has been called a "masterpiece" by some reviewers.
Grand Theft Auto V has proudly lived up to its hype. The question is no longer are you going to get this title, but when.