The Grammy Museum in Los Angeles and the Beatles Story museum in Liverpool issued a joint announcement May 14 they will come together to present a new exhibit related to the Beatles' 50th anniversary in the U.S. about the '60s British music explosion and its effect on America. The exhibit, to open in England Oct. 16, will include artifacts from Ringo Starr and singer Donovan and interviews from Grammy-winning artists.
The full exhibit, titled “The British Invasion: How 1960s Beat Groups Conquered America,” will be divided into several sections. There will be areas on “Roots and Influences of the Grammy Awards”; “The 1964 Music Invasion: The Mersey Sound”; and “The Sound of London and Taking America By Storm.”
"We are very excited to partner with the Beatles Story Liverpool to create 'The British Invasion: How 1960s Beat Groups Conquered America' exhibition,” said Bob Santelli, Executive Director at The Grammy Museum. "From radio playlists to merchandising to touring, we dug deep to uncover the American Blues roots and influencers at the heart of this invasion, exploring the impact that musicians such as The Kinks, The Rolling Stones, Cilla Black, The Animals and Gerry and the Pacemakers, among others, had on the American popular music scene of the 1960s.”
“We feel extremely privileged to be working with The Grammy Museum to curate this exciting exhibition at the Beatles Story focusing on how 1960s British beat groups conquered America,” said Martin King, director of the Beatles Story.
The Beatles Story, located on the Albert Dock in Liverpool, has been the home of an “Elvis and Us” exhibit since 2011 that was co-curated with Elvis' Graceland home. The exhibit, which is to close this summer, was a look at how the worlds of Elvis and the Beatles intertwined.
According to the British Beatles Fan Club, the exhibit featured items from Elvis' personal wardrobe, interviews with members of the pre-Beatles Quarrymen and former Beatles drummer Pete Best on how Elvis' music influenced them, and items from the night when the Beatles and Elvis met, including the white Fender guitar played by Elvis and the Beatles during their meeting.
“This summer will be the last chance to view this,” King said. “We will be sad to see Elvis leave the building but the exhibition has had a great run and has been running longer than planned due to its popularity.”