Standard Music Group and its leader Jason Shepherd (J Shep) have secured a music placement in the current national Coca-Cola “Pay It Forward” campaign. This is the first advertising campaign placement for Standard Music Group and Shepherd, who have been working in music production for 8 years.
The Coca-Cola "Pay It Forward" program rewards four young adults with the once-in-a-lifetime opportunity for an apprenticeship experience with one of the following celebrity history makers: Magic Johnson, President & CEO Magic Johnson Enterprises; Debra Lee, Chairman & CEO BET Networks; Common, Hip-Hop Artist and Founder of Common Ground Foundation.
Jason Shepherd’s music has personal focus on family and legacy is of great importance to him. His selection for the campaign that promotes mentorship and giving-back seems like a natural fit, The instrumental featured in the commercial is from the song, “Solution,” from the album "J Shep Presents: The Urban Notebook."
In the realm of songwriting, and along with his personal projects, J Shep has also had the opportunity to write for several prominent Gospel artists including: Phil Tarver, Shekinah Glory Ministries, Rosalind Sanders, Valencia Lacey & Unquenchable Worshippers, Edwin Hawkins Music and Arts Seminar, and Dexter Walker & Zion Movement.
J Shep began serving in church music ministry at a young age and continues to serve with over 14 years of combined experience. He has toured Europe as a musician and choir director with gospel recording group The Brown Sisters as well as the Columbia College Universal Choir.
The commercial for the Coca-Cola “Pay It Forward” campaign can be seen on BET, TV One and YouTube.