On Thursday, Mayor Michael Nutter announced that W.L. Gore & Associates, inventor of GORE-TEX® products, will be the title sponsor for this year's Philadelphia Marathon.
“On the race course and in business, timing is essential. The announcement of this partnership is great timing as we prepare to celebrate the Marathon's 20th anniversary." said Mayor Nutter. “GORE-TEX® footwear is excited to announce our title sponsorship with the Philadelphia Marathon,” said Kirk Christensen, Global Leader, GORE-TEX® Running Footwear. “We could not think of a better event than the Philadelphia Marathon to showcase our innovative running shoe products. GORE is a global company, but we are headquartered regionally and are excited to partner with the City of Philadelphia for such an outstanding race right here in our own backyard. We look forward to working with Philadelphia to make the GORE-TEX® Philadelphia Marathon the best experience for race participants this year and beyond." GORE-TEX® products are known for their low-water absorption and durability. The 55-year-old firm’s materials are waterproof, windproof and breathable, all appealing features for marathoners.
