GoPro announced on July 22, 2014 that it was offering four exclusive videos to Xbox One in marking the launch of its brand new GoPro video channel on Xbox One. This channel comes as a great tool for athletes and filmmakers who enjoy playing video games just as much as editing their latest captures to share with the World. The rest of the Xbox Community may simply enjoy watching these videos side-by-side with their gaming experience.
As you may be aware, the Xbox One allows for voice command and split screen action, which also allows for simultaneous viewing and action packed gaming experiences without the need for much “control.” With the addition of the new GoPro application, we can assume this same treatment will enhance the user experience.
With the GoPro cameras (i.e. HD Hero) and capture devices, anyone can create high-quality works of art. With the “television-like” works, anyone can use this to market their product, service, hobbies, and endeavors, as well as simply entertain the next person ...on the other side of the Planet! Because this is a new app within the Xbox Dashboard, users will more likely have their videos seen! This is great news for the early adopter!
This app allows users to do a variety of things directly through the Xbox One console. Users may take advantage of the e-commerce capabilities and purchase GoPro equipment. Or, they may share and purchase on-demand videos. In April, GoPro tested waters by offering its videos on Xbox 360 and found that users took advantage of these features. The enthusiasm lead to over half-a-million downloads via GoPro on Xbox Live alone! To top this fact, the average viewing time of a 30-minute video was at about 18 minutes! This is claimed to be longer than the viewing that the average television sitcom receives.
Later this week, the City of San Diego will be hosting Comic-Con International where attendees may demo the app prior to release. A recent press release states that: “Xbox Lounge attendees can view teaser clips of exclusive content, watch a robust playlist of other GoPro-produced and user-generated videos and learn about new favorite and share features.”
"Bringing the GoPro Channel to Xbox One has been a top demand from fans this year," said Larry Hryb, Xbox Live's Major Nelson. "GoPro athletes and fans alike can curate their favorite videos on their big screens right next to their favorite Xbox One games, and it's super easy to switch between the two. I love that you can also buy GoPro cameras and gear right from the app!”
Now, we shall see how many people will begin taking advantage of this new marketplace in taking their brands to the next level!