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Google vs. Bing: The Search Engine Brawl of 2010

Google vs. Bing
Google vs. Bing

Welcome, Welcome, one and all to the The Search Engine Brawl of 2010!

In the left corner, with over 10 years of search engine experience, commanding 81.61% of total U.S. searches, dominating the global market share with 91.1%, hailing from Menlo Park, California: Gooooooooogle!

And to the right corner, the new born of the software conglomerate Microsoft, fresh of its June 4, 2009 victory over Yahoo!, occupying 8.69% of domestic searches and 3.45% of the worldwide market, the decision engine itself: Bing!

There are two Rounds which are made up of a single category. The two Rounds will test both General and Specific search phrases. Round One is defined by testing a General Phrase of my choosing, and Round Two, a Specific. I will examine the first pages of the search results and score them based on my opinion of three specific criteria - how relevant the results are, any live or recent news, and how well the overall design of the results is displayed. I will declare a winner for each criterion, and the search engine with the most points at the end of the round wins. The results of the two categories will be tallied up and a General Search Winner, a Specific Search Winner, and an Overall Search Winner will be declared.

Lets get ready to rumble!!!

Round One: General Phrases

Search Phrase: football
Relevant: Bing
Live Info: Google
Design: Bing

Search Phrase: technology

Relevant: Google
Live Info: Google
Design: Google

Round One Winner: Google

Round Two: Specific Phrases

Search Phrase: georgia bulldogs

Relevant: Bing
Live Info: Google
Design: Bing

Search Phrase: google droid

Relevant: Google
Live Info: Google
Design: Bing

Round Two Winner: TIE

Overall Winner
Well here it is folks. The judges have tallied up the scores. The overall Search Engine Brawl 2009 winner, with a score 7 - 5: Google!

The general consensus I seem to be finding from bloggers is that Google gives faster, more reliable search results. And with the addition of search in real-time, Google appears to be the favored choice.

Like me, only with hard data, Michael Kordahi, a Microsoft employee and avid blogger, is conducting a "search engine taste test" he likes to call BlindSearch. The self-proclaimed delicate genius is comparing a user's preference of Yahoo!, Bing, and Google based on results alone. In this experiment, Kordahi invites a user to type in a search phrase, examine three separate, unbranded results pages based on their search, and vote on the page they like the best. Kordahi has posted the outcome of the first eight weeks of testing, which ranks Google in first place with 41% of the vote, Bing not too far behind with 31%, and Yahoo! lingering in third with 28%.

Any Good News for Bing?
Upon the release of Bing, users were generally satisfied with the overall performance and results the search engine gave. Users positively remarked, "wow…… bing is good……..surprise coming from Microsoft" and "MS nailed it. Even if it’s not “as good as” Google, it’s pretty damn close." Bing also ranks above Yahoo!, occupying 8.69% of the domestic share.

Can Bing Catch Up to the Success of Google?
If you know anything about Microsoft, you know they certainly have the funds and resources to do so. Their marketing plan, as stated by BusinessWeek, says that Microsoft plans on purchasing the search engine rights to make Bing the default search choice for HP and Dell PCs, as well as Verizon Smartphones. But will Bing resonate with users?

Tim O'Reilly, "the best computer publisher in the world," argues that Microsoft should give up on the search engine chase and focus their efforts elsewhere, like tackling an Internet Operating System. His advice to Microsoft, "outsource your search to Google...!"

Personal Thoughts
As for Tim O'Reilly's comments, it seems to me that he has given up on advancing search capabilities. Search is young and developing field, and I think if Microsoft, or any other company for that matter forefits to Google, then search innovation will be limited. Competition is a good thing, even if the competition does involve Microsoft. Competition creates options, not limitations.

I believe Google has dominated the market because of one main reason: conditioning. Just like Pavlov's dogs, we have been conditioned to incorporate the word search, with the word Google. Google has weaseled their way into the English language. If you are suggesting to someone maybe they should search for their question, don't you say, "You should Google that!"

If Microsoft is going to stand a chance against the Google giants, they need to find a way to associate the word Bing with search. My advice - Upon clicking the magnified glass, sound a 'bing' noise. Produce commercials that remind us when we hear a 'bing' sound, it means things are done, and done quickly. You know you love the 'bing' sound on your microwave, so why wouldn't you love it on your search engine?


  • Kyle 5 years ago

    Even if Microsoft made a better engine than Google, it would be hard to convince so many faithful Googlers to switch! That breakdown of the percentage of users that use Google is crazy.