Google has decided to take the Facebook route and effective November 11, 2013, there is a good chance that your likeness can be used in ads.
Basically, you are trading the usage of their free email, free video hosting (via YouTube) and access to the world's knowledge (as defined and ranked by Google).
- First, clarifying how your Profile name and photo might appear in Google products (including in reviews, advertising and other commercial contexts). You can control whether your image and name appear in ads via the Shared Endorsements setting.
- Second, a reminder to use your mobile devices safely.
- Third, details on the importance of keeping your password confidential.
By default, you will be included if you just blindly agree to the terms and conditions.
But the good news is that you can control what you share.
This update to the Terms of Service don’t change in any way who you’ve shared things with in the past or your ability to control who you want to share things with in the future.
It's good to see Google granting the ability to do this, but knowing how most people hardly read the fine print before clicking on the "I agree to these terms" box, be aware of how this will impact you and all of your online activity.