In what has proven to be the "Most Social" television broadcast to date, Super Bowl 47 will prove to be the new baseline of how Social Media works between advertisers and consumers. But oddly absent from the engagement, advertisements and mentions were any direct connections or links pointing people to Google+.
SearchEngineLand.com has tabulated the Social Mentions in Super Bowl TV advertisements for two years in a row. Both years, Google+ failed to make even a single appearance. Critics say that any hashtag that can be found on Twitter can also be used and found on Google+. While that is a correct statement, hashtags are most often associated with Twitter.
Google+ from an iPhone browser also had some issues. Google+ App for the iPhone works great and has very few flaws. But, when trying to search or use a Super Bowl search query on Google+ and you'll see the cracks below the surface. The image on this post shows that while you can run a Google+ query, it is not a supported function--spitting up: "Your Browser Configuration is Not Supported...Update to a Modern Browser". What, an iPhone 5 Safari Browser is not "modern" enough for Google+?
Brands and companies put so much effort into Google search results and #SEO optimization. Yet, when it comes to a real-time event such as the Super Bowl, does their network really stand up to the ease of use and true engagement with real live people? Time will tell, but Google+ really came out as the biggest loser in this year's Super Bowl.
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