If you own a business, then you need to be using Google Plus to help with your marketing needs. Google Plus is now the second most popular social networking platform, and it’s vital to add it to your business toolbox. In order to use it properly and effectively, here is some high quality Google Plus tricks to add to your list of tools:
Be Sure Your Profile is Setup Properly. The profile is your key to having a great Google Plus experience whether your business is large or small. That’s why it must be built right the first time.
A good photo in your Google Plus is important so people can put a face to the name. Make sure it is a photo with good resolution, and not grainy or blurry. You want that first impression searchers see to be a good one when your picture shows up in the search engine queries for your brand or name.
Link your Google+ page to your website, as this is a feature in Google Plus that helps you to get more traffic to your websites. A good introduction that fully describes yourself and your business is also very important, and add any keywords that people will use when searching for your products or services.
Don’t forget to make your profile searchable. Look in your profile for “search visibility” and be sure that the box for “help others find my profile in search results” is checked. It also helps to get a custom Google+ URL so that you can use it to share your profile better.
Use Google+ Circles to connect with customers, prospective customers, employees, etc. Google Plus circles allow you to sort out the groups of people or other businesses based on their likes and needs. You can make a circle for customers where you share new products, coupons, news on your business, etc., and you could have one for prospective clients that offer deals just for them, then you could even add another circle that is for your employees, or one for your other business contacts.
Remember at the heart of all good social media marketing and networking lies the power of relationships, so use the Google+, sharing, and comment feature. Social network platforms are all about giving you a way to interact with customers, employees, and other businesses in your niche.
You can always get yourself and your brand better known by commenting on streams to interact with customers and other people in Google Plus pages in your niche. You can do this by offering new important data in your field, answering questions to build rapport, etc.