As new changes bombard internet life like meteor showers in August, it’s easy to become confused about all the various Google platforms. Google, Google Plus, Google Plus Local, Google Hangouts… are they different? The same? Or what?
Google was a search engine, founded in 1998 by Sergey Brin and Larry Page. It was originally called “Backrub”. Other search engines sprang up like mushrooms but it wasn’t long before Google had a stranglehold on the web, setting itself up via powerful algorithms as the arbiter of website quality and importance.
Enter social networking, via such early platforms as MySpace and Yahoo. Add Facebook, which Took Over the World – and Twitter, which wasn’t far behind – and suddenly Google found itself less influential.
It decided to compete, changing algorithms to align its criteria with social networks.
It created Google Plus, its answer to Facebook (with several not-so-successful incarnations along the way, which it diligently learned from and re-structured to suit its users).
What Is Google Plus?
Google Plus is the social network created by Google. As a social network, Google Plus has a reach of 41 million, where Facebook easily leads the pack with 140 million. Twitter is somewhere in the middle with 90 million – and newcomer Pinterest has just overtaken Google Plus at 55 million. So Google Plus is currently fourth in world social network rankings. But – and this is a significant “but” – Google Plus, via Quantcast, is showing the sharpest overall rise among the top social networks over this last year.
There’s always a reason, when this type of rocket-fueled growth appears on the graphs. And in the case of Google Plus, it’s due to the fact that they are now firmly attuned to consumer demand, matching competitors feature for feature.
Don’t put it off: Set up your Google Plus profile today. You may discover that it’s your easiest social networking decision – and platform – yet.