A new Panda update, Panda 4.0, that was rolled out by Google this week has left some websites sitting in a better position, while others didn’t fare as well. The arrival of the fourth generation of Panda was announced earlier this week on Twitter by Matt Cutts, the head of Google’s Webspam, according to Search Engine Land on May 21.
As usual, the Panda roll-out was aimed at pushing low-quality content into oblivion and give quality content a boost into the limelight of a Google search. Searchmetrics continuously monitors the websites and tracks their progress or lack of progress based on rankings. Forbes calls the new Google roll out, "evolution in action," as this is something expected periodically from the search engine giant.
For the sake of distinguishing the websites that came out on top from those who seemed to have been moved closer to the bottom of the list, Searchmetrics has tagged the various sites “winners and losers” of the Panda 4.0 roll-out. You can see the list of the websites that were winners and losers here at Searchmetrics.
One of the biggest "losers" appears to be eBay, according to Search Engine Land. eBay has seen a huge drop in traffic from Google, much of it from the ebay.com/bhp/ area of its site. Ask.com has "lost a tremendous amount of traffic in their Questions section at ask.com/question/." Some of the websites on the "loser" list were surprising, as they appear to be reputable websites.
Surprisingly websites like Biography. com and History.com are on the "losers" list, which are two of the websites that are often used for research online. The same goes for Parenting.com and LiveScience.com, these are pretty much go-to websites for the expertise in their area.
The same goes for the "winners" list, you may find a few on that list that don't seem to belong there, but the stats on the "winners" and "losers" aren't perfect. Search Land said that other factors could play a part on the decline or increase of Google traffic.
A website could just have less visibility this week as compared to last week because last week they were running articles that were off the charts in views. According to the experts, the only true way to know if your website is a "winner" or a "loser" in the latest Panda roll-out is when you experience an increase or decrease of traffic to your website.