Google's head of the Google Webspam team, Matt Cutts, last thursday at the Search Marketing Expo mentioned that his team is working on a Next Generation of the Panda Update and Barry Schwartz who was in attendance noted that the update will impact small business websites in a positive way. That's good news!
If you are unaware, Panda specifically targeted low quality websites and reduce their standings in the search results. An indication of low quality could range from anything like general ease-of-use to too much advertising. In the end it was aimed at showing a preference to sites that offer a sense of trust to users and publish original, useful content to their users - among other quality indicators. Read these quality guidelines to get a sense of what Google is looking for.
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