If you live in the world of search marketing (aka inbound marketing, aka seo marketing, aka content marketing, etc) you've heard of the Google Hummingbird update.
It was rolled out a little over a month ago, and was announced last week. And, most importantly, during the month since the roll out started and was announced, NOBODY SEEMED TO NOTICE.
You might think this is because this update does very little. However, nothing could be further from the truth.
This may be the most significant update in the entire history of Google.
Because it shifts the focus from "strings" (keyword analysis, keyword stuffing, etc) to "things".
What is your website about?
Let's use USB storage devices to illustrate this point.
In the past, when you want your website to rank well for a set of different phrases that all mean the same thing, you had to use all the various names in your various posts. For example:
- USB drive
- Thumb drive
- USB storage device
- Memory stick
- ZIP drive (yes, I know the ZIP drive was really something else, but I've heard this name used)
- Portable storage device
This is no longer needed.
Now you still need to generate more and better content than your competitors to outrank them, but you now no longer need to focus on the specific keyword phrases you wish to rank for, you can simply write about what you want to write about. Google now knows those various names are different names for the same thing.
The recipe for outranking your competition just got much simpler...
Publish more than they do
Publish better stuff than they do
Publish more often than they do
Keep publishing after they stop
No more stressing keywords, just keep hitting publish.