In line with Google's elite placement strategy for Google Glass, Mercedes-Benz is working to make the Mercedes-Benz navigation system that's built into Mercedes-Benz automobiles function with Google Glass. This DigitalTrends.com article from Aug. 15 notes that by integrating with Google Glass, the Mercedes-Benz navigation app may, in 2014, deliver driving directions "right to your eyeballs."
That is, if and when Mercedes-Benz can get it working. While the video attached to this article outlines a smoothly working product concept, the Mercedes-Benz driving app is designed to work with an iPhone, and Google Glass is currently not iPhone compatible.
Apple and Google compete over mapping and navigation software so it should come as no surprise that Google Glass works with Android phones and does not interface with the iPhone. The Android operating system is a Google product, after all.
Navigation apps are great and there are plenty out there to choose from now, starting with Google Maps, extending through Apple Maps, Verizon Navigator, Nokia Here, ViaMichelin, and many more. Auto manufacturers have been including driving directions apps in cars for over a decade and historically these have been more like the GPS driving aid products from Garmin and TomTom. The issue with smartphone-based driving apps is finding ways to make their use hands-free for the driver.
What is Google Glass: It's a smartphone accessory that's worn on a glasses frame. It has a camera, microphone, speakers, storage and a battery. Google Glass interfaces with a smartphone via Bluetooth, the technology used to make wireless headphones work with a smartphone. Google Glass can take photos and videos and make phone calls. It's controlled by head movements, by voice commands, or by touching the device on the right side of the glasses frame.
Price: Now, Google Glass costs $1500 and is only available to a limited number of people hand-selected by Google and identified as Explorers. USAToday and others note that the components used to make Glass cost less than $300. The price will likely decrease in the future, depending on demand and competition.
How's Google marketing Glass: Google is positioning Google Glass as an elite product including a 12-page spread in Vogue for September, and a certain amount of visibility for Google Glass in elite settings as evidenced in this article and its slideshow. Prominently featured are photos of high-caliber fashion models along with designer Diane Von Furstenberg wearing Google Glass. Less glamorous photos emerged from the Google Developers' conference more recently.
For fun check out this "Saturday Night Live" parody of a fictional Google Glass user, via The Verge.
Copyright © 2013 Susan J. Walker. Subscribe above to receive an email whenever Susan Walker publishes on Examiner.com. Follow @WalkerSusanJ on Twitter.