It could be another year before Google Glass is launched for retail and already Google is heavily marketing the eyewearable device. Glass has appeared on red carpets, skydivers and geeks but now Google is trying to showcase the gadget as uplifting the world. Five nonprofit charities were selected in Google's new Giving Through Glass initiative.
The initiative will provide Glass devices to World Wildlife Fund, Samasource, GiveDirectly, DoSomething!, and Charity: Water. According to Google, these nonprofits each had novel ideas for using Glass to “amplify their impact and tackle some complex challenges.” World Wildlife Fund previously won a grant from Google to use state-of-the-art technology in a bid to help stop crime and poaching against wildlife.
Giving Through Glass may be a win-win for Glass, which in many ways is a technology in search of applications, and the charities, which seek to bring more visibility to their work. Each nonprofit selected by Google will use Glass in their day-to-day operations. Google says the device will enable the organizations to do things they couldn't previously do.