This is an interesting development given that Best Buy's stock price rose last week and CNN.com's Fortune section reported that the price jump was likely attributable to the rumor that Google was acquiring space to sell Google Glass at Best Buy stores.
That rumor began when Google Glass Explorer Robert Scoble, a Google Glass user, said a reliable source had told Scoble that Google is renting space at Best Buy stores to sell Google Glass there in 2014. So far, people have only purchased Google Glass direct from Google or via the Google Play store online.
The $299 price rumor began when analysts disassembled Google Glass and priced its components, determining the total cost for all the parts will support sale prices below $300. This was widely reported including stories on Examiner.com and USAToday.com. Of course the cost of the parts is not what determines the price customers pay: Google can charge whatever the market will bear. What the market will bear has to do with whether competing products are available and also with customers' perception of the product's value.
What is Google Glass: It's a smartphone accessory that's worn on a glasses frame: See the video attached to this article for a demonstration. Google Glass has a camera, microphone, speakers, storage and a battery. It interfaces with a smartphone via Bluetooth, the technology used to make wireless headphones work with a smartphone. Google Glass can take photos and videos and make phone calls. It's controlled by head movements, by voice commands, or by touching the device on the right side of the glasses frame.
Price: Now, Google Glass costs $1500 and is only available to a limited number of people hand-selected by Google and identified as Explorers. The price will likely decrease in the future, depending on demand and competition. Google is positioning Google Glass as a high-end product by associating Glass publicly with fashion designer Diane Von Furstenberg, with Mercedes-Benz, and by getting a 12-page spread in Vogue this September.
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