According to a recent story on the Capital OTC website just hours ago on August 16, 2014, Google has just snapped up the photo analysis app Jetpac City Guides for an undisclosed amount. This is an application that scans images uploaded into social media sites, evaluates them, and rates the related cities in the pictures on any number of interesting criteria. Jetpac brags that their digital app can help users determine the “happiest” cities on earth, the cities with the “wildest college parties”, or even those with the largest number of “dog lovers”. But this is just the tip of the Jetpac iceberg.
Even though the Google website is keeping mum on the topic currently, the Jetpac site seems to be shouting from the rooftops about their new owner. “We’re joining Google” is the very first thing that visitors will see when logging onto their homepage. It appears as if the Jetpac app has already been taken down from the Apple App Stores, and its services will be completely discontinued on September 15, 2014.
This is just one of many new Google buys in recent months. According to a Bloomberg report on the same story on August 16, 2014, the multi-media conglomerate has also recently acquired video-creation service Directr Inc. and a smartphone-messaging app called Emu, spending over $4 million dollars in new deals in just the first 6-months of 2014.
We also know that Google has already acquired Nest Labs Inc. earlier this year, a rather innovative company that designs and manufactures smart thermostats and smoke alarms. And Google spent $3.2 billion on this single company alone, their largest in history to date. So, it appears as if the search engine giant has great plans for the future, casting a rather wide net in its recent corporate acquisitions.
The Jetpac program focuses on three different areas, an app for city guides, an app that analyzes photos, and an image detection tool. However, after September 15, 2014, customers will no longer be provided support from either Jetpac or Google.
Instead, the expectation is that Google will now incorporate these apps into their day-to-day search engine analytics to help its users to obtain more accurate search engine results. For example, if a Google customer is visiting the city of New Orleans and is looking for the “best bar in town to find women in their 30’s”, the Jetpac enhanced Google analytics will now be able to scan millions of images on social media and the net, evaluate the pictures based on the request, and spit out an instantaneous and more accurate list of potential links.
Google is not yet available for comment on the Jetpac acquisition, but look for a press release within the next 24 hours.