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Google Chromebook sales growth strong as Apple and Microsoft fall

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Recent sales figures show that Chromebooks and Android tablets have significantly increased their overall market share of computer products this year. The losers in the market share are Windows Notebooks, Apple Notebooks, and iPads.

The sales figures quoted in the attached video are from the NPD group, which specializes in commercial technology market research. In the data published by NPD, a chart labeled "Share of Unit Sales U.S. Commercial Channel" shows Chromebooks accounting for 9.6% of sales for the period January through November 2013.

While we can debate the significance of chart showing commercial sales rather than overall sales, and sift through the specific NPD group numbers, there are a few general trends that are apparent. Chromebooks and Android tablets are growing rapidly at the expense of Apple and Microsoft.

A source of sales information that does reflect consumer sales is the Amazon Best Sellers list published on their website. Checking the sales figures of Amazon Best Sellers in Laptop Computers, as of the day this article was written, the top two items were Chromebooks. The Acer C720 Chromebook was the best seller, followed by the Samsung Chromebook.

Chromebooks popularity surge

Chromebooks have been making news and gaining in popularity throughout 2013, and in 2014 looks like the growth will continue.

Over the Christmas shopping season we asked the question, is a Chromebook right for you? For many shoppers, it looks like the answer was yes! The limited functionality of a Chromebook and the Chrome OS did not seem to hurt sales. Apparently for many people the low cost alternative to a traditional notebook computer was all they needed.

Back in July we offered up the article, Chromebook sales growth sparks thoughts on Google versus Microsoft. As the sales figures from 2013 are released and analysed, it appears that Google is once again gaining ground on Microsoft.

It was recently announced that LG Electronics will be previewing a Google Chrome OS powered all-in-one computer at the 2014 International Consumer Electronics Show (CES) in Las Vegas.


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