The challenge shows people from all over the globe using their smart phones to pursue and capture Pokemon. Google sends these would be Pokemon Masters everywhere from a cave to catch a Charizard to the vast ocean to reel in a Gyarados.
Unfortunately the video is a farce, and you can not actually go on a Pokemon adventure with your cellphone. Although some people, such as the folks at TechCrunch, have brought to our attention that they have found some Pokemon on Google Maps just by scrolling around a bit.
I found quite a few Pokemon just by searching for various Google locations on Google Maps. You can even capture the creatures you find which then gives you an option of reading a Pokedex entry about the aforementioned Pokemon.
Google really went all out on this, even releasing a statement about how they are looking for the top Pokemon Masters.
"We value employees who are risk-taking and detail-oriented, have deep technical knowledge, and can navigate through tall grass to capture wild creatures. It turns out that these skills have a lot in common with another profession—that of the Pokémon Master. With that in mind, we’ve worked with Pokémon and Nintendo to develop a new training tool to help people hone their Pokémon-capturing abilities using Google Maps."
While for now this is just a really well put together ruse by the people at Google, I have my fingers crossed that one day this could be made into an awesome reality.