In its latest acquisition, Google has decided to "purchase" security startup Imperium. There are no details as to what kind of deal this is, whether it be full integration into Google or just acquiring the workers from Imperium.
Acquiring Impermium will help the Internet behemoth to enhance their spam and fraud detection. As CEO Mark Risher says on Impermium's website, "As sites gain in popularity, criminals and miscreants are never far behind, and Impermium has worked hard to defend some of the largest and fastest-growing sites." In addition, he provided this statement on joining with Google:
By joining Google, our team will merge with some of the best abuse fighters in the world. With our combined talents we’ll be able to further our mission and help make the Internet a safer place. We’re excited about the possibilities.
It would seem that this acquisition is directed mainly towards Gmail, as Impermium is most well-known for its anti-spam technology. However, it was Bradley Horowitz, VP of Google+, who welcomed Impermium to Google in a Google+ update on Wednesday. In his post, he said:
Google’s spam and abuse teams are industry-leading and world-class. Impermium should fit right in
Earlier this week, Google also acquired Nest Labs for $3.2 billion.
Do you think Google is acquiring Impermium for its spam-fighting capabilities or for some other reason? Leave your thoughts in the comments section below!
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