The Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR's three major national series, has launched its fifth annual "Goodyear Gives Back" charitable program benefiting the Support Our Troops® organization.
To kick off the program, Goodyear will once again transform its NASCAR race tires by replacing the "Eagle" sidewall design with "Support Our Troops" messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This effort coincides with the launch of Goodyear's charity auction at www.Goodyear.com/GivesBack, which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp.
Goodyear will match funds raised through the charity auction up to $50,000. Proceeds benefit Support Our Troops®, a nonprofit nationwide organization that works to bolster the morale and well-being of America's troops and their families. To-date, the Goodyear Gives Back program has provided more than $800,000 in cash and product to help troops and their families.
"Memorial Day is a time to honor those who've made the ultimate sacrifice to protect our freedom," said Gary Melliere, Goodyear's general manager of sponsorships. "We are proud to show our support of military personnel and their families through the 'Goodyear Gives Back' program, and encourage NASCAR fans to join us in this great cause."