According to a Jan. 12 New York Post report, high end jewelry brands pay movie stars like this year’s Golden Globe nominees Anne Hathaway and Jennifer Lawrence to wear their baubles. Some actresses are reportedly paid $750,000 for this red carpet service.
“This is the industry’s dirty little secret,” a jewelry insider tells the Post. “There are hundreds of thousands of dollars spent. It’s really aggressive.”
According to the source, Lawrence, who rocked 38 carats of Chopard diamonds at the Critics’ Choice Movie Awards last week is reportedly getting $100,000 from Chopard to wear its jewels at tonight’s Golden Globes.
Bulgari is also reportedly paying $500,000 for stars, including Julianne Moore, to walk the red carpet in its jewelry. “No one wants to talk about the payments and gifts,” a source tells the publication. The cash paid to the actresses for their red carpet services is also separate from any of their paid ad campaigns and in some cases they get to keep the jewelry.
Stars like Hathaway and Gywneth have reportedly been paid by companies like Tiffany & Co. and Louis Vitton, respectively, sources say. Reps for both stars deny any reports of big payments.
One source close to the stars says, “Those numbers are completely fabricated, as is much of what’s in the weekly tabloids.” Another source offers a different perspective saying, “You can’t blame the actresses . . . It’s a nice way for the girls to make a buck.”
The stylists to these stars are not fans of these arrangements because “it limits a stylist’s creativity — and it’s not always in the best interest of the gown their client is wearing,” reports the Post.
Reps for Lawrence, Bulgari and Chopard did not return the Posts' requests for comment.
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