Eco-Fashion is in full effect. More and more each week we see more designers converting their garments into not only fabulous, but they are also eco-friendly. For those of you that are unfamiliar with the term eco-friendly, it means that the designers constructed their clothing using organic raw materials, such as cotton grown without pesticides, or re-used materials such as recycled plastic from old soda bottles.
Harmful chemicals and bleaches are not used to color fabrics, and are made by people earning fair wages in healthy working conditions. By doing so, not only does it reflect the designer in a positive light, it is making a conscience effort to save our environment as well. This idea for “Eco-Fashions” is not new to our plates. Many Designers have been drafting ideas on how to incorporate organic and natural fibers for many years. At February’s 2005 Fashion Week in New York City, the nonprofit organization, Earth Pledge, partnered with the clothing retailer Barneys to sponsor a special runway event called Future Fashion.
"Going green" means to pursue knowledge and practices that can lead to more environmentally friendly and ecologically responsible decisions and lifestyles, which can help protect the environment and sustain its natural resources for current and future generations. Consumers are buying more products that help them to live a “Green” lifestyle. Therefore, designers are approaching this conversion at a great angle and it says a lot about their character and their concern with their environment. Consumers feed into that and generally this act will increase sales.
Eco-friendliness should be considered by everyone. As you can see, pretty much everything is going to offer eco-friendly products. There are shoes, clothing, detergents, jewelry, furniture, transportation, and the list goes on. Therefore there are no excuses so go friendly, go fashionable, “Go Green”. Until then set your own trends, set your own standards, and create your own atmosphere. Be Fierce.