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Go green in ‘14! The top green business trends of 2014

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As we bid farewell to 2013, those who are committed to maintaining sustainable businesses can look back with a sense of real accomplishment – and forward to 2014 with great hope and anticipation.

Here is an annual preview of what promise to be the top green business trends in the coming year:

*New strides in solar technology – 2013 was a record-breaking year for the U.S. solar industry. In fact, the Solar Energy Industries recently announced that solar has become the second-largest source of new U.S. electrical capacity – natural gas being the first.

By the end of 2013, there were more than 400,000 solar projects operating in the U.S., and that trend is expected to continue into 2014 and beyond. If your company has not already done so, now is the time to consider upgrading to a solar-powered system to help reduce energy consumption and benefit from long-term energy costs – especially here in sunny South Florida.

Click here to learn how.

*A continued rise in environmentally conscious consumerism – Small businesses and major corporations alike are not only adopting sustainable practices, but a growing number are buying sustainable products and services from like-minded vendors. This is a particularly good opportunity for small start-up companies to carve out a niche for themselves.

*A comeback in enthusiasm for sustainable goods, services and business practices – Now that recession fears are receding, consumers are more willing to pay higher prices for green products and services. Likewise, businesses across the board are finding sustainable business practices are profitable to their bottom line.

*The growth of green mobile platforms – Sustainability is rapidly becoming a key social media marketing trend. Boost your customer base and profits by providing apps and online platforms that promote your company’s green products and services, enables e-commerce, and publicizes its eco-friendly reputation.

Here’s hoping 2014 is your company’s greenest – and most profitable – year yet!

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