The 2013 Go Daddy Super Bowl ad fuses its usual sexy side – in the person of Bar Refaeli – with its computer-savvy geeky side. Hollywood extra Jesse Heiman plays that role to perfection, in the winning combo of sexy and smart. Danica Patrick calls it the “perfect match,” and Daily Mail reports the story on Friday, Feb. 1.
The two kiss for eight full seconds – which seem to last for eight minutes of disbelief. A kiss worthy of an X-rated movie. This is the kind of acting Jesse Heiman, who specializes in geek roles, may never have been called upon to accomplish before. The Go Daddy Super Bowl ad is already an Internet hit.
Bar Refaeli tweets about “The moment before “the moment” in my godaddy Super Bowl ad! #TheKiss .” This will surely be a moment to remember in her bikini-clad career. And for Jesse, who has appeared in 140 movies, it could be the summit.
Go Daddy was an almost unknown company in 2005, when they took a chance on a Super Bowl ad that blew customers’ minds – it made fun of the previous year’s Janet Jackson wardrobe malfunction. Ever since, they have focused on the sexy side.
But this year the company decided to use the Go Daddy Super Bowl ad to remind viewers of what they really do, which is juggle computer names and websites. It’s always good, in an ad, to remind customers what they are advertising.
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