In a press release yesterday, GNC announced the new brand campaign commending individuals living a healthy lifestyle called Respect Yourself. GNC is also launching a worldwide viral competition. Any individual in the world can provide their story toward a achieving a healthy lifestyle in health and fitness. “This campaign builds on GNC’s brand mission, since 1935, to provide consumers with health and wellness solutions in order to help them live a better life. Consumers can view examples of the spots on GNC.com or youtube.com/GNC.”
GNC is a domestic and international specialty retailer of nutritional products including health and wellness products. It is headquartered in downtown Pittsburgh, and they participate in community events such as the Pittsburgh Marathon and Pittsburgh community one mile run. Many celebrities and athletes have been brand ambassadors for their campaigns such as entertainer Mark Wahlberg, EPSN reporter Jenn Brown, Heather Mitts and Alex Morgan of the U.S Women’s Soccer Team.
GNC Holdings Inc. (NYSE:GNC) had an average closing share price of 35.76 last year while the highest closing prices were in the third quarter and the lowest were in the first quarter. The average closing price for this year is 35.32. Revenue and net income has increased over four years (2008-2011) with the exception of 2012 as the financial statements have not been released for last year.