When you think about the Super Bowl, you probably don't instinctively think cars and trucks but this year GMC had more than 450 vehicles on display as well as taking to the streets of New Orleans during its activities throughout Super Bowl XLVII Week.
As a company steeped in tradition, it is intriguing and exciting to see the power of Social Media harnessed as a means of keeping things relevant and exciting against another iconic brand, The Super Bowl.
With a "Never Say Never Moment of the Year" fans were able to vote at www.NFL.com/GMC, and help decide the “2012 GMC Never Say Never Moment of the Year” from five finalists selected earlier this month.
“Like our owners and engineers do every day, the five finalists demonstrated a ‘Never Say Never’ attitude that helped their teams win,” said Craig Bierley, GMC Advertising and Sales Promotion director. “All five have proven they are equally deserving, but only one can be crowned this year’s top performer.”
Fans voted for their favorite performance were also eligible to win a new 2013 GMC vehicle of their choosing.
GMC was also the presenting sponsor of the 21st edition of NFL Experience, pro football’s interactive theme park, at the Ernest N. Memorial Convention Center from Wednesday, Jan. 30- Sunday, Feb. 3. The NFL Experience featured activities for football fans of all ages and appearances by more than 100 current and former NFL players.
Football legends the likes Barry Sanders, Jim Brown and Jerry Rice were among the athletes meeting and greeting fans at the GMC display area.
And of course the cars! Fresh off its first public appearance at the North American International Auto Show in Detroit, the all-new 2014 GMC Sierra was hardly shy with its bold new design in an “Auto Show” space specifically constructed within the convention center.
Also included was an interactive display that allowed for a series of photos of fans catching a pass in front of a stadium backdrop that allowed them to post to social networks like Facebook or Twitter.
Additionally, attendees had the opportunity to create a pre-game video segment with announcer Mike Tirico and win prizes including autographs and signed memorabilia.
Clearly Super Bowl Sunday is about football but it take a great deal of horse-power to make it happen and when the rubber hit the road GMC was not truly interactive as well as innovative in a way that only added to the Super Bowl experience