GM unveiled its new line-up of redesigned truck-based SUVs, including the 2015 GMC Yukon, Cadillac Escalade and Chevy Suburban and Tahoes, demonstrating its confidence that 3-ton vehicles remain popular with large families and drivers who haul boats and campers, etc.
The huge SUVs first gained popularity during the 1990’s, selling a record of more than 917,000 in 2001. However, as gas prices began to skyrocket, sales dropped off considerable, down to just 237,000 in 2012.
And while a lot of consumers have “flocked” to crossovers due to their superior gas mileage and easier ability to drive, GM still sees the behemoths as a lucrative market, noting that it sold 132,000 big SUVs in the first eight months of this year (a jump of approximately 22,000 over last year’s figures for the same time period).
Still, executives at General Motors state that they are not sure whether the class of 2015 will be its last, citing the fact that stricter Government regulations regarding pollution limits and fuel-economy requirements could drastically change the market for the vehicles as they now stand.