An international eyeglass manufacturer wanted to create demand for their product in Thailand. Their ad campaign consisted of cute animals wearing glasses. Why was the campaign unsuccessful?
a) Animals are considered sacred.
b) Animals are considered low life.
c) Thais believe animals have excellent eyesight.
d) Animal rights activists boycotted the product.
To see the answer, click here.
Knowing the various cultures in the American workplace today can help us increase harmony, productivity and quality. The reason is quite simple. Cultural differences, when not understood, lead to miscommunication, ill feelings among employees and/or management and workplace conflict.
But once we understand the value that each person brings to the workplace by the beauty of thinking differently we begin to increase the contribution and value of each employee individually and of the workforce in whole. Improvement in communication occurs as we understand that putting something on the table prioritizes it in one culture but removes all priorities in another or that a basement could be a cellar or a bathroom.
This is part of a series focusing on marketing mistakes designed to challenge marketing professionals to carefully think through their marketing campaigns. It is used by permission from Max Impact, a Rochester Hills, Mich., based business and talent development website filled with complimentary information.
© Max Impact, used with permission.