Skip to main content
  1. Tech
  2. Gadgets & Tech
  3. Tech Gear

Glenn Beck has best and worst news content-to-advertisement ratio on Internet

You've seen all the "free" news video clips on the Internet, but have you noticed how many advertisements you have to watch to see any of that news?

Some sites make you watch an advertisement after EVERY video clip, while some graciously give you a few news clips before the next ad.

A recent independent study done in Charlotte, NC calculated the average ratio of content vs. advertisements of the most popular news websites and found some interesting results.

The percentages below indicate how much of your time you spend watching ads over real content. Glenn Beck tops the list (by a wide margin) with the best ratio of 3% on his FoxNews.com videos, but interestingly, he is also at the bottom of the list with his own GlennBeck.com website clips with 36%.

Website                                          Content-to-Ad Ratio
Glenn Beck on FoxNews.com                     3% (Best)
Sean Hannity on FoxNews.com                11%
Bill O'Reilly on FoxNews.com                    12%
CNN.com                                                   14%
Neil Cavuto on FoxNews.com                   16%
GlennBeck.com
                                         36% (Worst)

For reference, television averages around 25% content-to-advertisement ratio. So technically the Internet is better than watching TV as far as quantity of ads go, but when you have to watch a short ad for about every minute of news it seems like overkill. When watching TV, at least you get 10 or 15 minutes of content before you have to take a commercial break.

Comments

Advertisement

Don't Miss

  • Crew
    'The Crew' preview: Ubisoft has on its hands the 'Destiny' of racing games
    Games Preview
  • Cell phone
    A bill legalizing unlocking phones has passed Congress and is expected to be signed into law
    Video
    Tech Buzz
  • Destiny
    The 'Destiny' beta: 7 things we absolutely love about Bungie's new franchise
    Camera
    Games Feature
  • Cortana
    Cortana takes on Siri in a hilarious new commercial for the Windows Phone
    Tech Buzz
  • Unity Exclusive
    'Assassin's Creed Unity' exclusive: Tell the world, 'I'm coming home'
    Camera
    Games Interview
  • Typing
    Is your brokerage account safe from the attacks of cyber thieves?
    Video
    Headlines