Hikers generally try and minimize their loads as much as possible. But there's a special joy in cracking open a beer or a bottle of whisky when you've finally reached your destination. Speyside single malt producer Glenfiddich took that concept to luxury extremes last month when it helicoptered in a group of guests for a special vertical tasting at the bottom of Arizona's Grand Canyon.
On February 27, guests were flown into the remote locale, along with Glenfiddich global brand ambassador Ian Millar for the opportunity to taste a variety of expressions, including the Glenfiddich 1964 Travel Retail Exclusive Single Malt (42-year-old), American Oak 30-Year and the 1991 50-Year. The total value of the bottles lowered into the canyon was an estimated $50,000. Why? Because they could, apparently.
"Glenfiddich has always been a true original, and it was only fitting for us to offer the world's first single malt Scotch tasting in the Grand Canyon," according to Millar. "I look forward to creating new once-in-a-lifetime tasting experiences for single malt connoisseurs around the world."
One minor snag? Renaming the spot "Glen Canyon" for the day. Organizers must have been unaware that a real Glen Canyon lies only a few hundred miles to the north.
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FTC Disclaimer: The author sometimes receives product samples for review, which carry no cash value and cannot be re-sold, and sometimes attends press events such as lunches or cocktail parties, designed to promote a given product. The author is not paid by any alcohol manufacturer, retailer or distributor, or provided compensation apart from revenue from an assigning publishing company for editorial publication. Opinions are the author's own. By the way, you should be 21 or older to read this page. Author received no Glenfiddich samples or helicopter rides in conjunction with this article. He has hiked into the Grand Canyon, but had to get there on his own two feet.