Flowers have long been a symbol of love on Valentine’s Day and roses rank high on the list of the most romantic flowers. An estimated 224 million roses were produced for Valentine's Day in 2012, according to a Valentine’s Day survey posted by the Society of American Florists.
Once limited to purchasing fresh flowers at florist shops, consumers now have several options including large grocery chains with separate floral departments and discount stores where flowers can be purchased already in a vase or wrapped in floral paper.
The most important thing to remember is to shop early to find the best prices for Valentine roses or other flowers without sacrificing quality. Whether using popular floral suppliers such as FTD and 1-800flowers.com or ordering from the corner grocery store, ordering well in advance of Valentine’s Day is a good idea.
Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume and Valentine's Day is the No. 1 holiday for florists. Twenty-seven percent of adults purchased flowers or plants as gifts for Valentine's Day 2012.
If the flowers are to be delivered, take into account whether the recipient will be at home. If not, it may be wise to send them to another address such as an office, especially in cold climates where leaving them at the door might result in damage.
Large grocery stores will take orders and have the flowers available for pickup when it is convenient for the shopper. Calling or visiting the store to check prices and make arrangements ahead of time can help avoid disappointment on the big day.