Image from Microsoft Word 2007 clip art
Before you know it, many of us will be sitting around the family table dressed in our festive holiday garb sharing stories, passing plates piled high with Thanksgiving trimmings, and listening to the laughter and chatter floating around the table.
This idyllic scene will be played out across the nation on Thursday, November 26, a holiday that is embroidered in the fabric of our culture. Unfortunately, with the advent of the economic downturn, there is a plethora of displaced people, who no longer have a family table to sit around, the money to buy a pre-cooked roasting chicken or the energy to laugh.
Giving thanks through social responsibility is a rewarding corporate strategy that’s easy to implement and is in alignment with most Mission Statements and enterprise objectives.
A few ways to give thanks through corporate social responsibility is to connect with the community by creating a Thanksgiving task force:
- Ask employees to submit an e-mail detailing what they are thankful for this year. A donation is given to the winning entrants (in their name and the company’s name) to the employees’ favorite charities.
- Adopt a family; employees submit a short story of someone they know who has fallen on difficult times. The winning entrants are given a gift certificate to a grocery store – enough to feed a family of six.
- Partner with a local department store as a customer walks into the establishment have them pull a ticket from a ticket dispenser on the back of some tickets will be dollar value for in store purchases.
- Assign a task force member to research and purchase the proper permits and coordinate a company Thanksgiving to Remember dinner. The company can collaborate with local restaurants, department stores, charitable organizations or churches with the goal to provide a free Thanksgiving dinner for “x” amount of mouths in the community. Employees will participate by raising awareness to hunger, by serving food, and by coordinating traffic flows.
The above suggestions are strategies geared towards raising the consciousness
Now is the time for companies to redirect their social responsibility from a macro perspective to a micro perspective, to reach out to their respective communities and offer hope for a better tomorrow. It is time for companies to give thanks through social responsibility by protecting and nurturing our country’s most valuable resource, its people.
Happy Thanksgiving everyone!
©2009 Penny M. Stein
Readers and media may contact Ms. Stein via e-mail.