Jobing.com Arena is no more.
On Wednesday the Arizona Coyotes announced that Gila River Casinos have agreed to terms on a nine-year deal that includes the naming rights for the former Jobing.com Arena. If the agreement is approved by the city of Glendale the home of the Coyotes will be known as Gila River Arena. Glendale City Council will vote on the proposal on September 9.
“Like the Coyotes, the Gila River Indian Community prides themselves on their commitment to business excellence and to their community,” Coyotes Co-Owner, President and CEO Anthony LeBlanc said. “Pending Glendale City Council approval, we are looking forward to having Gila River’s prestigious and reputable name associated with our great hockey team and our state-of-the-art arena.”
The home of the Arizona Coyotes is owned by Glendale. If the deal is approved it will mark the first time that a federally recognized Tribe has signed a naming rights deal for a sports venue in the US for an NHL, NBA, NFL or MLB team.
Gila River will receive naming rights and signage at the arena for the pending nine-year agreement. Financial details of proposed Gila River have not been released but per a Coyotes team report, Glendale could receive $600,000 annually from the pending agreement. The previous Jobing.com Arena deal was for a reported 10-years and $30 million.
“We are seeing tremendous upside this off-season,” LeBlanc said in a team report. “…We’re more than likely going to triple our corporate sponsorship revenues, and that doesn’t include this naming rights deal in that number. We are moving in the right direction very aggressively this off-season.”