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Giant inflatable colon makes its way across US

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In an attempt to highlight the need for better healthcare and treatment, the Colon Cancer Alliance has launched a huge walk-through inflatable colon to bring its special message from coast to coast across the United States during the organization's National Cancer Prevention Tour, sponsored by Bayer Healthcare, LLC.

"The interactive, inflatable colon is a fun and highly effective educational tool," said Martha Raymond, Patient Support and Outreach Director for the Colon Cancer Alliance. "People strolling through the colon quickly grasp the impact of colon cancer, the various stages of the disease and most importantly, they leave with potentially life-saving facts. We have advocates on hand to answer questions as well as to provide information about the importance of how a screening can detect pre-cancerous polyps that can be removed before turning into cancer. It may be unusual, but our giant colon works. It gets people talking about the disease as well as helping them understand how to prevent it. We're excited about our first coast to coast colon tour and its potential to save lives."

To find out if the tour is visiting a location near you, visit www.ccalliance.org/blog/colontour.

According to The American Cancer Society, approximately 143,000 people will be diagnosed with colorectal cancer and nearly 51,000 American citizens will die from the disease this year. On
average, the lifetime risk of developing colon cancer is about 1 in 20 (5%), although this can vary widely according to individual risk factors such as family history, diet, lifestyle, and “being 50 years or older,” etc.

For more information on colon cancer and how to prevent it readers can visit www.ccalliance.org

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