Who said Goliath corporations take all the advantages for themselves? There are several large companies that spend millions of dollars sharing the wealth with their smaller counterparts.
Today, we're going to spotlight one of our mentor companies who has and continues to contribute to small business growth everywhere. American Express. This mega-company has been at the forefront of business growth since its inception as an express mail service in 1850 and continues to demonstrate well-developed business practices.
In case you didn't realize the full stature of this company, read on:
- one of the thirty parts of the Dow Jones Industrial Average
- consistently ranked in the top 25 most valuable brands in the world by top business magazines, such as BusinessWeek, and C-level executives
- estimated worth is close to $15 billion
- started its nationwide growth by affiliating with other express companies like Wells Fargo
- 1882 started the company's expansion into the financial services industry by starting its own money order business
- Amex travelers' checks were said to be a product of the J.C. Fargo's inability to get cash easily while traveling in Europe; he was the president of American Express at the time.
- In the 1980s, one hundred years after being founded, the company focused on becoming a financial superstore and the rest is history.
What started as a small business grew into one of the most respected companies in the world. Dare to dream, right? Since its expansion over the last 30-plus years, American Express has found ways to give back and assist small businesses.
A few of the most prominent ways we can see this demonstrated is in their grass roots movements, organized efforts and products geared toward the small business owner/entrepreneur. It's clear their focus on small business is generating much more than good will.
Ever hear of Small Business Saturday?
If you haven't and own a business, it's not too late to get in on the action. This annual event was created by American Express in 2010, so this will be the 4rd annual Small Business Saturday and will fall on November 30, 2013. It is intentionally scheduled after Black Friday and before Cyber Monday to catch consumers while they are still in a purchasing frame of mind. Obviously, this event is intended to trigger additional patronage for the over 27 billion small businesses in the nation.
Amex also conducts free, localized events around the country. The largest ongoing assistance for small businesses is the online open forum where they encourage businesses to "exchange advice and make smart decisions". Business owners are encouraged to share tips and experiences that will save time, money and bad decision-making.
There are so many events, services and activities American Express implements for small businesses, they can't all be covered here. The company offers annual grants for community service, employee programs, historic preservation and leadership to the tune of more than $28 million per year since 2011.
In our country, we have had to deal with the unraveling of the mega-corporation via scandal and mismanagement.
It is time to notice some of the good guys who are working to make this country a more stable environment by staying fiscally healthy and teaching the little guys how to follow suit. We think it's time to give back to some of the big guys with a thanks.