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Getty Images announce Lean In Collection to promote positive photos of women

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Getty Images, a popular stock photography website has launched their 2,500 (and growing) photography collection that aims to change the way women are perceived. Instead of the average sex icon, shopaholic, or outdated business woman looking at her pager, Getty Images' Lean In Collection showcases women from all ages and walks of life in hopes to portray a more accurate perception of the female mind, body, and spirit. On the flip side, the collection also portrays supportive men helping women in their careers or spending quality time with their daughters.

In celebration of the newly launched Lean In Collection, Getty expanded their grants program to include two new grants, one within the Getty Images Creative Grants and one within the Grants for Editorial Photography program. A portion of proceeds from the Lean In Collection will go toward the creation of these two grants for images showcasing female empowerment and to supporting the mission of Lean In. Grant applications are being excepted until May 15, 2014.

The Lean In Collection's roots go back to when Pam Grossman, director of visual trends at Getty Images, commissioned a study that would track the changes in the representation of girls and women in the media. The study turned into a presentation that was later shared with Sheryl Sandberg and the Lean In team at Facebook Headquarters last fall.

In response to Sheryl’s 2010 TEDTalk on the ways women are held back—and the way we hold ourselves back—viewers around the world shared their own stories of struggle and success. This overwhelming response inspired Sheryl to write this book. In Lean In, she shares her personal stories, uses research to shine a light on gender differences, and offers practical advice to help women achieve their goals. The book challenges us to change the conversation from what women can’t do to what we can do, and serves as a rallying cry for us to work together to create a more equal world.

Lean In is a non-profit women's empowerment organization that seeks to encourage women through community and education. has a library of free lectures that was created through a partnership with the Clayman Institute for Gender Studies at Stanford University and other well-known experts. These lectures offer women practical skills that can be applied in their daily lives.

Watch Sheryl discuss the project at the MAKERS conference. See my art and design articles in a visual way by following my Pinterest board.


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