As we have been discussing, the enormous amount of data and statistics that Google Analytics generates and offers can be overwhelming for even the most savvy marketers, webmasters and business owners.
Most people who begin using GA have a specific objective in mind. While the obvious aim is to get more sales or to generate more revenue, the specific matrix can vary greatly among users.
One thing that all GA users have in common is for the process to be as simple, convenient and time saving as possible. However, when it comes to exploring all of the data GA provides it can be extremely time consuming and even confusing.
Now let's go over some simple things that you can do to get the most out of Google Analytics:
- First, determine your objectives and set the parameters clearly. As I have mentioned before, GA will offer you data about traffic, real time activity, new or returning users, geographical locations of users and from where the traffic is generated.
Now you may not require all of the data provided to know for certain whether or not your website is getting enough traffic or if your marketing strategies are paying off. You may only need to know the amount of time viewers are spending on your
website, the number of viewers filling out a form or those who are buying a product.
Likewise, you may need to find out the specific keywords that are generating more traffic and not necessarily the source of all that traffic. To get such an outlook, you can use filters, custom configuration or advanced segments of GA to get exactly the details or data that you want to access.
There are many widgets and gadgets that can be used for GA. Some offer better, more comprehensive analysis of reports and some applications offer a more interactive summary of the analyses provided by GA. So be sure to take advantage of the different widgets and gadgets and using them can be very helpful.
- Setting up email reports or updates is very important, especially if you want to be regularly updated with specific reports. The email alerts can be configured to your own personal preferences. For instance; daily, weekly or in frequencies that you want and you have the option to merge different profiles or accounts or keep them segregated.
When it comes to making the most of your GA account keeping things simple is much more helpful than trying to figure out everything that the extensive GA reports provide. Having a clear objective of what type of results you are looking to achieve will help you to get the best results possible.