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GetResponse explains why email marketing remains an effective channel

The Tablet PC has been drawn from my imaginary idea.
The Tablet PC has been drawn from my imaginary idea.Kamruzzaman Ratan via Getty Images

Do you know the number of email accounts in existence globally? Depending on who you ask the number could be 2.4 billion accounts or even 3.2 billion. The number is an impressive metric, so creating or even growing your email list of contacts it is an achievable feat. In a blog post published Friday by GetResponse highlights some of the fundamental strategies marketers need to play close attention when using this communication channel and how to successfully formulate this email it.

Regardless of the exponential usage of social media networking or social media marketing, email is still the backbone for most organizations. For example, there are three times more email users than Facebook and Twitter users put together. Quite an amazing statistic and a high level of dependency for this affordable tool.

So why is email still the go to and the preferred communication medium? The blog lists the following reasons: it is more personal, it is more serious, more attention grabbing, more targeted and the cheapest. The affordable nature of email cannot be handled with disdain rather consider it one of the profitable pillars for basically any business.

According to this infographic email ad revenue managed to reach $156 million in 2012. Building a list or a “killer” list per say is more about staying organized and communicating in a professional manner with quality content to those clients who care, and want to stay up-to-date with the company.

Things to do when collecting or compiling an email list includes doing some housekeeping chores. First of all, do not buy email lists since it can have your company permanently listed as a spammer. Second, use your business email management service to look up the contact directory (current clients, business partners and followers) in order to migrate them to the email marketing list.

Likewise, leverage the membership lists as many chambers of commerce and professional organizations do. By the same token embed a sign-up form on your company’s website, social media profiles, blog and any other online space.

For offline activities bring sign-in sheets for company shows or events while preserving company etiquette when asking for this sensitive information. Finally, nothing beats giving away free stuff or providing certain free incentives to check out the company’s business dealings. All of this allows you gradually cultivate your email list and try to achieve business goals.

The infographic outlines all of the steps and you can visualize the process through these nifty chronological illustrations on their blog. To keep a long term relationship going with your contact list consider a few takeaways: provide great content, clean your list, keep the list private and make opting out simple.