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Get your "ask" in gear


Connie Kadansky is an executive coach who helps people overcome their fear of self-promotion to perform better in the workplace and is known for teaching her clients to "get their ask in gear."

With the current competitive job market, Connie is on the right track in motivating individuals, but let's take her advice and apply it to entire companies, too.

It's surprising how many companies assume that customers know they want a sale. After all, the business is open, products are on display, services are described in a brochure or a page on their website, so it must be obvious to every consumer that the business wants that sale. Right? Wrong.

Think about the last time you went to McDonald's. After you made you way to the front of the line, did the employee just stare at you and wait for you to talk. (If he or she did, I guarantee the corporate office would like to hear from you.) No, the employee probably rattled off one of the new items on the menu and asked if you would like to order it. And once you've said which entree you want, he or she undoubtedly asked if you wanted fries, too. McDonald's understands that even though you are standing at their counter, or sitting in their drive-through, they need to ask you for your business.

Take a look at your website. Do you have a call-to-action on every page to ask for a visitor's business? Do your product brochures simply include your URL, address and phone number on the back or do you highlight your contact information and ask for the purchase with a headline like "Contact us today to place your order"? When a customer decides on a pair of shoes, do you also point out the shoe cleaners and protectors, comfort insoles, and shoelaces to add on to the sale? Whatever widget you are selling, there must be complementary goods. Do you ask for that additional sale?

Most people are not born salesmen and can feel uncomfortable promoting themselves and asking for business. But remember, if you don't ask for the sale, your competitor certainly will.

Go on now and get your ASK in gear.

To learn more and get help adding "asks" to your marketing materials and website, contact Debi at

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