Skip to main content
  1. Leisure
  2. Food & Drink
  3. Drinks

Get 'unstuck' with Uproot wines

See also

Uproot Wines from Napa Valley is targeting a new generation of wine drinkers by selling direct.

"We wanted to carve out the niche in the wine market,” said winemaker Greg Scheinfeld. “So, we looked at new generation of e-commerce companies and decided to go direct to the consumer and allowing our Howell Mountain appellation wines to take the front stage.”

Launched in 2013, he and business partner Jay Levy wanted customer service to come first. They make their exceptional wine in small batches and sell online without a “middle man.”

The grapes are sourced by the acre from local vineyards with low quantity and great fruit. The wine portfolio include sauvignon blanc, grenache, grenache blanc and cabernet sauvignon.

Their flagship wine is a very impressive, muscular 2011 cabernet ($78). The founders admits it was a slow process at first but they are revving up production now.

“How do you make a standout cab among the gazillion others in Napa?” Levy and Scheinfeld said. “If you’re ‘Uproot’ you say yes to that challenge. Our debut red is classic cabernet with a chocolate covered cherry on top.”

In reality, the brooding selection is raspberry scented with cherry, blackberry, tobacco with a dark chocolate finish.

Uproot Wines can be purchased at and at the company’s website.



  • Hookah smoking
    Young adults believe hookah smoking pose no health threat
    7 Photos
  • Bikini body
    Get your bikini body while having fun outdoors this summer
    5 Photos
  • Scarlett Johansson
    Scarlett Johansson is the face of Perfect Mono: Dolce and Gabbana's first cream eyeshadow
    5 Photos
  • Summer dining events
    Solitude Mountain Resort is an amazing place to escape and enjoy delicious dining options
    6 Photos
  • Top outdoor activities
    Don't spend your summer indoors: Top outdoor activities to do with your significant other
    10 Photos
  • Summer beauty tips
    Use these tips to look and feel great in the summer heat and humidity
    10 Photos