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Get in step with spring at Simon Fashion Now

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The pollen has come and gone, for now, and spring has been officially under way for a little over a week. To ring in the bright new styles that accompany the season known for showers, blooms and the return of sunshine, local fashionistas are flocking to Lenox Square Mall this weekend to update their wardrobe and take in the sights at Simon Fashion Now.

Kicking off on Friday, March 30, 2012 at 6p.m., with Trends & Friends Night in Lenox’s Neiman Marcus wing, this two day spring fashion event will feature free runway shows filled with budget friendly buys, style splurges and everything in between all available in stores now. That’s right budding style mavens, you don’t have to wait for samples to be produced and then hit the stores because every look featured during Simon Fashion now has been handpicked by stylists from one of the many stores in Lenox Square and Phipps Plaza making sourcing those pastel jeans you saw on the runway easier than ever. According to Jacque Ellis, Assistant Vice President of Corporate Special Events at Simon Property Group, this instant gratification is Fashion Now’s man draw, “Shoppers are looking to bring updated styles to their wardrobes…without the fuss. Since all featured looks are immediately available in participating stores, Simon Fashion Now offers unique accessibility -- bringing the drama of the runway right into Atlantans’ closets.”

Start your Fashion Now experience tomorrow at 6p.m. with bites from Cloud 9 Cupcakes and Prime, mini-makeovers from Aveda, L’Occitane en Provence and Sephora, and fashion inspiration from across the globe in Lenox’s Neiman Marcus wing. Once you’ve sufficiently mixed and mingled be sure to catch one of the many fashion shows, including Simon Fashion Bow Wow featuring furry models from the Atlanta Humane Society at 7p.m., in front of Macy’s. Your Fashion Now experience continues at 2p.m. on Saturday with runway shows featuring looks from Adidas Originals, Anthropologie, Bloomingdales, Original Penguin, Steven Madden and many more. Between the shows be sure not to miss Style Stops for in-depth demonstrations, fashion tips and tutorials and test your style IQ in Ready, Set, Style onstage challenges for a chance to win great prizes and Simon American Express Giftcards to get your wardrobe spring ready.

So before you say there’s nothing to do this weekend, mosey on over to Lenox Square and give your inner fashionista room to explore, while keeping your wallet in check.

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