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Get set for the New Year with a good plan

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Doug Bruhnke of Phoenix based Growth Nation (, a global marketing firm, always has great advice for helping a business beat the pack and succeed to expectations. His latest is the simple idea that developing a dynamic growth plan for your business now will make 2014 a more enjoyable year.

Bruhnke warns against three things that can derail your business: distraction, procrastination and inaction. First step is to get everyone together from marketing to sales to operations team and pool their ideas to develop a plan. Part of this step is to look at results of the 2013 program to hopefully provide some inspiration and motivation for the New Year.

Now determine how your plan will be implemented, with external or internal resources of a little of both. Pinpoint who is responsible for what tasks and the measurements you need on a weekly or monthly basis to keep on track. How will you manage the growth plan? Find that out before the New Year begins.

Bruhnke notes he often sees businesses who waste money, time and energy on programs which are not going to succeed. Good businesses, he notes, get it eventually but many times it takes longer than it should because poor planning or too many missteps.

“Plan, do, check and act over and over with your marketing, sales and operations people,” Bruhnke states. “Beyond the basics today’s marketing technologies present new opportunities that did not exist last year.”

Bruhnke concludes by urging businesses to “be more mobile, global and unstoppable!”



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