Miami is the international gateway to a vast array of fashion savvy visitors from Latin America and beyond. Over the last few years, the fashion industry in South Florida has continued to grow in leaps and bounds making it strategically placed for the introduction of the newest platform.
Now there is an exciting new concept blazing the trails as a fashion first. On November 7, 2013, Miami Fashion Network (MFN) is set to launch the very first online platform of fashion trade resources inclusive of an interactive sourcing workshop. Its purpose is two-fold. Miami Fashion Network has been built to better service the needs of business owners in addition to emerging and established South Florida designers. This collective database will advantageously offer more exposure for local trade suppliers to support each other with fashion-minded consumers. It will assist by highlighting everything needed to start a fashion business from start to finish.
Founder of this intuitive concept is Jessica Anderson. Anderson's career has spanned the years as design director for top New York firms. She has also been a wardrobe stylist, fashion writer and business owner herself. She has the expertise to make Miami Fashion Network very successful. Her vision is to connect businesses to those who have specific trade needs and act as a hub for local suppliers to promote services to a more targeted demographic.
“We want to create an informative network that is easily accessible for everyone in the industry,” explains Anderson. “We are especially dedicated to uniting the community in distinctive ways while featuring the creative talent that exists in South Florida and beyond. Our goal to make Miami a top city for the fashion industry, we encourage businesses in Latin America to have a presence that’s not only convenient to those starting a brand but will also offer further exposure to global markets.”
Here is how it shapes up:
The Fashion Directory: lists designers, fabric/textile/trim suppliers, sample and showrooms, hair and make-up artists, stylists, patternmakers, fit models, business attorneys, public relations/marketing firms, photographers, schools, retailers, media, event producers, web and graphic designers and more.
The Event Calendar: offers a monthly schedule of fashion-specific events for non-members with access to local trunk shows, fashion charity events, sample sales, product launches and more, while members will have exclusive access to select seminars, market week calendars, fashion shows, media events, private store openings, trade shows and personal appearances.
Newsfeed & Blog: includes video, live twitter feed and news feed daily covering trends and current events, behind-the-scenes, business advancements and more.
The Industry Bulletin: for members only, allows for posts to sell or trade industry equipment and access to job listings and design talent.
Sourcing: for members only, allows for one-on-one, personalized service during all facets of their market research including product development, sourcing, branding, trend forecasting, with specific business support relating to contractors, import/exporting domestic and offshore production, etc.
Designer Galleries: for members only, gives designers the opportunity to display an online gallery and feature current collections with inclusion in social media outreach. Also, an opportunity to be selected by a panel for “featured designer of the month” resulting in additional exposure.
Acting as more of a global liaison, the platform is available in English, Spanish and Portuguese.
Miami is quickly rising to the top as one of the crucial cities in the world for all things 'fashion'. This is the perfect platform to make it happen.