Any day is a good day to enjoy Southern Comfort but with their new Comfortable Weather Guy website and app, you can be updated on weather conditions in your area to know if you should plan to serve your Southern Comfort as a hot toddy, on the rocks or with an umbrella.
The site is the latest in the “Whatever’s Comfortable” campaign, which launched with this spot in August of 2012 and features a Speedo wearing, Southern Comfort drinking man doing his thing in the rain, the snow, the wind and of course, the sun. The site is accessible via mobile and tablet, and is a unified experience across all platforms. The site will pick up your location, so if it is snowing in your city, it is snowing on this guy. He is comfortable in any environment. He is confident. He is noticeable. He is not a follower but a followee. He proves that confidence is sexy.
There are over 80 different weather scenarios in all. Here are some examples of the various settings you’ll find him in:
http://youtu.be/cEe9B8M4d3M - Hail
http://youtu.be/BZvBU3xJNYo - Hot temperatures
http://youtu.be/MWZEXNOAXR8 - Windy
http://youtu.be/U57B2V2WiHo - Lightning
The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. Stay within your comfort zone with Southern Comfort and enjoy no matter what the weather.
Comments